Educating your customers while creating demand You know the feeling you get when you walk into a car dealership. You mentally prepare yourself to be confronted by a salesperson from the parking lot. In some…
The Process
It's not going to be pretty. It oftentimes doesn't feel good. It's time-consuming. It's overwhelming. It stretches you. Sometimes it knocks you down. Sometimes it draws blood. It's just plain hard! But it's necessary to…
Walking Away From The Table
When you're a young new entrepreneur, you're eager to get your business going. You promote everywhere, pitch anyone, and put in the proverbial blood, sweat & tears. Initially, it pays off, somewhat. You start getting…
One-Upping Your Big Box Competitor
Recently I took my youngest son to his pediatrician for a persistent cough that was not going away. What started out as an innocent cold was now looking like the beginnings of the flu. Since…