We Provide Solutions

For over 15 years we’ve partnered with businesses, organizations, non-profits, artists, service providers and entrepreneurs to help them establish an online presence and commanding voice in their respective industries. We provide solutions through email marketing, social media marketing and advertising, lead generation, audience building, and web design. We’d love to partner with you to help your business thrive in today’s marketplace.

Constant Contact All Star 2009 Constant Contact Certified LinkedIn Sophisticated Marketer

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Marketing Services

Email marketing and social media coaching sessions

1-on-1 Coaching Sessions

Get a better understanding of social media, email marketing, and Google listings. Learn how they can make you money with our one-on-one business coaching sessions with Beverly Brister. A 15+ year veteran of digital marketing and social media. Choose a topic below:

1-on-1 Google My Business Listing Walk-thru = $125
(90-minute session – introductory price)

1-on-1 private coaching session to help you enhance your Google My Business Listing to attract new customers. You will learn:

  • What information to list and how to set it up properly
  • How to add your products and services
  • How to add photos and video
  • Adding company updates, special offers, and events
  • How to respond to reviews and customer requests

1-on-1 Social Media Promotion Basics = $69
(1-hour session – introductory price)

1-on-1 private coaching session with Beverly Brister. What you will learn:

  • Overview of the Facebook, Instagram, & Twitter platforms
  • Proper image sizes
  • Hashtag usage
  • Tagging vs. Mentioning
  • Use of video & limitations
  • Stories overview

Sessions are online meetings through Zoom.


1-on-1 Email Marketing Basics = $69
(1-hour session – introductory price)

1-on-1 private coaching session with Beverly Brister. You will learn:

  • Why Email Marketing still works
  • How to use it effectively
  • Introduction of Constant Contact – an all-in-one digital marketing platform

Sessions are online meetings through Zoom.


1-on-1 Facebook Deep Dive Training = $139
(2-hours – introductory price)

1-on-1 private coaching session with Beverly Brister. You will learn:

The basics:

  • Setting up events
  • Pages vs. Profiles
  • Insights Overview

Going deeper:

  • Setting up a business page using templates
  • Likes vs. Followers
  • Stories
  • Watch parties
  • Facebook Live
  • Adding Services
  • Running offers
  • Appointment Setting
  • Posting Jobs
  • Understanding Insights

Sessions are online meetings through Zoom.


1-on-1 Instagram Deep Dive Training = $139
(2-hours – introductory price)

1-on-1 private coaching session with Beverly Brister. You will learn:

The basics:

  • IGTV Overview
  • Business page vs. Personal accounts

Going deeper:

  • Adding multiple images
  • Profile management
  • Stories
  • Instagram Live
  • Highlights
  • IGTV- adding content and new Series feature
  • Tools to Repost
  • Tagging vs. Mentioning

Sessions are online meetings through Zoom.


Constant Contact Deep Dive = $139
(2-hours – introductory price)

1-on-1 private coaching session with Beverly Brister.

Learn about the features:

  • Website builder (with logo maker)
  • Customizable templates
  • Social Media tools
  • Marketing automation
  • Shopify and WooCommerce Integration
  • Run Facebook, Instagram & Google Ads right from your dashboard
  • List growth tools for Facebook, in person, by text, and your website
  • Free mobile app
  • Surveys
  • Polls
  • Coupons
  • Online Donations
  • Special offer available at the end

Sessions are online meetings through Zoom.


Social Media Marketing Packages

Social Media Marketing

Social Media Marketing packages tailored to your business. Choose from in-depth strategy sessions to monthly management of your social posts.

Social Media Strategy Development = $450
(2-hour session)

In-depth consultation regarding your business goals for social media. As a result, we will determine the best course of action based on these goals.

Establish a detailed plan that will include:

  • The type of content to promote
  • Determine the frequency and social platforms to use
  • Help in the development of content for the first 30 days
  • Hashtag optimization of all tweets/posts
  • Suggested ad buys for each social network

Social Media Management – Content Provided

Monthly social media management with CONTENT PROVIDED BY THE CLIENT:

  • Optimize content provided to be concise and social media ready
  • Hashtag optimization for each post
  • Post up to 5 entries a week as provided by the client
  • Scheduling of posts for each 30-day period
  • Monthly analytics reporting for each social network used
Select your option

Social Media Management – Content Development

Monthly social media management with CONTENT DEVELOPED BY BEVERLY’S WEBSHOP

  • Ideation of new contests, sweepstakes, giveaways or promotions to post
  • Creation of engaging posts and other content for the month including any promotions as listed above
  • Content review and approval by client required before posting

Includes all standard services from the other package:

  • Hashtag optimization for each post
  • Create up to 5 entries a week
  • Scheduling of posts for each 30-day period
  • Monthly analytics reporting for each social network used.
Select your option

Need more individualized help for your business? Check out our 1-on-1 Coaching Sessions.

Email Marketing

Email Marketing with Constant Contact

Constant Contact
Constant Contact provides everything you need to build your brand, all in one place

Online tools, expert support, and marketing advice you need to build your brand and grow your business.

Website Builder
Create your own website in minutes with our awesome Website Builder. Just pick a template, choose a domain, and publish.

Customizable Email Templates
Quickly create beautiful, branded, and mobile-responsive emails that will wow on any device.

Social Media Tools
Get connected to new audiences and attract new customers with Instagram and Facebook ads.

List Building Tools
Drive more traffic to your site with Google Ads, or grow your list with website sign-up forms, lead generation landing pages, text-to-join, Facebook
lead ads and more.

Advanced Features & Integrations
Drive engagement and results with subject line testing, automated email series, and behavioral segmentation to deliver personalized content. Plus sync with other best in class platforms like Shopify, WooCommerce, and Eventbrite to do even more.

Real-time Reporting
Review email results, website performance and traffic results quickly to see what is working and improve your marketing strategy.

Support at every step.
As a Constant Contact Partner, I can be with you every step of the way and help you get started fast.

Plans starting at $20/mo.

No credit card required!

Web Design

Web Design Services

At Beverly’s Webshop, we get to know you and your company to understand just how unique you are to determine the best way you and your brand should be represented on the Web. A good design is really important for many things like business, find the best Graphic Design agency to improve how everyone sees your work!

Every site is customized to your specific needs, functionality requirements and goals.  We design with you in mind so there are no cookie-cutter packages here!

Take a look at some of our work:

Schools

Churches/Ministries

Businesses/Organizations

Online Retailers

Customized WordPress Websites:

Articles from the BW Wire

Helpful and informative articles from our blog.

The Process

* THE PROCESS *

It’s not going to be pretty. It oftentimes doesn’t feel good. It’s time-consuming. It’s overwhelming. It stretches you. Sometimes it knocks you down. Sometimes it draws blood. It’s just plain hard! But it’s necessary to mold you, strengthen you, sharpen you, grow you, and produce that level of success you will achieve after it. You can’t discount it or take shortcuts, otherwise, you shortchange yourself.

Naysayers who counter every part of your process should be disregarded as no one else but you know what’s required. So fight on, continue your path, and stay focused. How sweet the rewards once your process is complete.

– For anyone who needed this.

Walking Away From The Table

When you’re a young new entrepreneur, you’re eager to get your business going. You promote everywhere, pitch anyone, and put in the proverbial blood, sweat & tears. Initially, it pays off, somewhat.

You start getting clients but there’s a handful that needs a little more convincing. So what happens? You sweeten the deal (i.e. deep discounts, freebies, BOGO’s, etc.) Others come along and when you see even a little speck of doubt on their faces, you sweeten the deal again. Eventually, it becomes a habit you don’t even know you’re making. The argument is that some business is better than no business, and you NEED those sales, right? Understood, but if you take a step back and really analyze what’s happening here, you may find that you’re giving the farm away and actually cheapening your brand.

No judgment to those who this may be happening to. I totally get it. Times get tough and you have to do what you have to do to stay afloat. I wore those shoes too at one time until I graduated to stilettos.

Take inventory of the products or services you’re offering. Factor in their costs, time and effort it takes to produce those offerings, and throw in that secret sauce that only YOU have… your expertise. Though the last ingredient is priceless, you have to consider what you’re worth for that exclusive know-how in some type of monetary form. When you look at your business from this perspective, you can’t afford to take those kinds of shorts.

If those prospective clients can’t see the value and quality you bring to the table, you may just have to walk away. It’s okay because they’re probably not the people you want as clients anyway.

When you realize your worth, the clients who want that level of quality will see you, and that already makes for a sweet deal.

One-Upping your big box competitor

One-Upping Your Big Box Competitor

Recently I took my youngest son to his pediatrician for a persistent cough that was not going away. What started out as an innocent cold was now looking like the beginnings of the flu. Since he had a fever I kept him home for a couple days. When his fever spiked we paid another visit to the doctor who then started him on Tamiflu. With the flu having reached epidemic proportions this season, I quickly found out how scarce both the vaccine and this medicine had become when my favorite pharmacy chain was completely out. Nearly every branch within a 50 mile radius had nothing. After calling around for the next 15 minutes the pharmacist’s assistant suggested trying a local family owned pharmacy. Surprisingly that thought never crossed my mind before. I’d even forgotten there were any such ones because you see the chain stores everywhere. I then remembered there was one walking distance from my house so I paid them a visit.

In the 11 years I’d been in this town I don’t think I ever shopped there before. But what a pleasant surprise. I was greeted right away and asked if I needed assistance. When I told them what I was in search of the pharmacist himself came out from around the counter to introduce himself and tell me how many bottles were left. He took the time to talk through the symptoms my son was experiencing, usage of the medicine and proper storage. His associate was quick to tell me they will deliver to my home and pickup scripts to fill if I were too ill to leave home. They also pointed out how many of their items are priced lower than the chain stores and gave me coupons as well. I was quite impressed at the level of care they demonstrated. Later that day who gives me a wellness call? My friendly local pharmacist. This wonderful experience gave me a whole different perspective on the advantages a smaller business could have over their big chain counterparts. If you’re a smaller, independent business  looking to take some market share away from your behemoth competitors, you may be surprised at what you can offer that the big guys may not. Let’s dig into your bag of tricks:

Personally connecting with your community.
If you live in or near the town you service, chances are you’re familiar with the people, the culture, buying habits and the local politics. That’s a lot of first-hand knowledge that took years to cultivate but info you have readily available. The promotional campaigns you create for your business can speak their language and be more sincere since you, in essence are one of them. This could become a draw for you. Definitely not something a larger chain can easily craft and master right away.

Getting to know each customer.
Doesn’t it feel good when you go to your favorite restaurant on a crowded night and the host and wait staff greet you right away and minutes later whisk you off to a prime table to dine at? I’m sure your customers enjoy that feeling too. As a smaller entity you have the opportunity to personally learn all about your customers. Though your larger counterparts are using CRM tools, predictive marketing and other software to track their behaviors, it can never match the Emotional Quotient (EQ) advantage you have on them. Knowing when your customers have suffered loss, celebrated a victory, have gotten surprised and even experienced proud moments are the “little” big things that help you connect with your audience in ways the big guys can’t really measure.

Offering non traditional services.
One of the beauties of being your own boss and business owner is that you make the rules. You set the standards and the way you offer your products or services without having to answer to anyone other than your customers. Given the unique perspective you have on your audience as mentioned in the 2 previous items you have a leg up on exactly what your customers want. So you have the flexibility to provide customized services that oftentimes aren’t offered by the big stores. In-home fittings, pick-up & delivery, custom design services, personal demos. The list is endless when you think about the freedom you have in your specialties.

Pricing flexibility.
This can be tricky, especially in the era of Walmart. BUT there’s still plenty of opportunities here. Where you may not beat a particular price you can offer more flexible payment terms. Perhaps you can save customers with better interest rates or payment plans. Maybe the package offerings you provide become a better value for the customer than the cheaper one-offs the chain stores may have. Best of all, you could provide an end-to-end solution for the customer that gives them comfort in knowing you’ll be around for the long haul. And that alone could be perceived as worth paying more for.

Take some time to think out of the box and you’ll find numerous ways to keep the big competitors in theirs.

Testimonials

Here’s what some of our clients have to say:

Click any of the categories below to see more.

“We have received many compliments on the web site you created for Value Hearing Care. You are such a pleasure to work with. Any time we have made changes they have been executed quickly and your charges have been more than fair. I wish all my suppliers conducted their businesses the way you conduct yours. It would certainly be a less stressful and more fulfilling work day.”
Joe Ficarra
Value Hearing Care