I know. You hear Pinterest and you think recipes, arts & crafts… cute cats. Not a real place for businesses or organizations right? Oh not so. Let me share some facts:
- Pinterest has 85 million unique visitors each month
- It attracts 1,090 visitors per minute
- Pinterest is now the third most popular social network
- 25% of Fortune Global 100 companies are on Pinterest
I hear you saying,
“Nice stats, but what does that mean for me?”
Here’s a few more facts:
- Pinterest drives more revenue per click for eCommerce sites than Facebook or Twitter
- Shoppers referred to a site from Pinterest are 10% more likely to buy
- Pinterest referrals spend 70% more money than visitors referred from non-social channels
- The average order amount placed through Pinterest is $80
- The average Pinterest user has a household income over $100,000
Do I have your attention?
With these statistics, it makes sense (dollars and cents), to be a part of this action and to integrate Pinterest with your ongoing marketing efforts.
Need ideas on how to get started?
Retail stores – online/brick & mortar:
- Pull together your top sellers, specialty items, one of a kinds, limited editions or season favorites
- Take clear pictures of them. Close shots that highlight details or its main features
- If you’re selling, always include the price
- And ALWAYS include the direct link to where it can be purchased (Call-to-action pins increase Pinterest engagement by 80%)
- Remember to add a hashtag (or two) with the product name, brand, or category it belongs to (i.e. #BestSellers, #EyeShadows, #StockingStuffers, etc.) This makes your item searchable across Pinterest and have a higher chance of being found.
Nonprofits & other organizations:
You may not be selling products but you’re promoting a mission. One you believe in and feel should be shared openly. If you have goals of growing your membership, increasing donations or wanting to have more volunteers, post pictures that speak to that.
- Show poignant pictures of your organization involved in a major outreach effort
- Post engaging photos of festivities during any of your signature events
- Again, tag them properly with hashtags (i.e. #CommunityOutreach, #GivingBack, #FishFryFridays, etc.)
- Write a brief but compelling description for each
- Always add a link to where an action can take place
Hope this is enough to get you started. Just think how much of an impact it would make with more exposure to the right crowd.
Pinterest statistic source: SocialMediaToday